Do Small Businesses Need Digital Transformation?

Did you know that it’s been over a decade since the phrase “digital transformation” took the world by storm? 

Since then, the phrase has featured in countless conversations; the vast majority of which focused on the incredible benefits it delivers to businesses.

The Ongoing Adoption of Digital Transformation

Still, it’s only recently that the technology offered to global corporations with unlimited spending power has become more accessible and affordable.

As the SaaS industry started catering to the mainstream market, small to medium enterprises gained the potential to become increasingly digital themselves. 

Because of this, over 91% of businesses are now engaged in some form of digital initiative.

With services like Xero, Hubspot, Mailchimp and Microsoft 365 on offer, SMEs are no longer restricted to expensive, time-consuming processes. They, too, can automate core parts of their operational tasks and up-level their business.

Why is Digital Transformation Important?

Thanks to the ongoing growth of digital transformation, we’re starting to see a world that is more efficient than ever before. 

Organisational systems, processes and workflows have all been impacted by the increasing adoption of technology – laying the foundation for business success. 

Beyond this, according to the Treehouse Tech Group, digital transformation offers:

  1. An enhanced customer experience.
  2. More meaningful and data-driven insights.
  3. Greater collaboration across the board.
  4. Improved agility and flexibility.
  5. A higher ability to innovate and perform.

Each of these benefits grant an unparalleled advantage to SMEs operating in competitive environments. Therefore, digital transformation isn’t something to be ignored. 

How to Undergo Digital Transformation Successfully 

As an SME, the variety of technology available to you can seem a little overwhelming. However, not all of it is especially practical for a company of your size.

This makes your decision a little easier.

At the end of the day, you need to be conscious about only onboarding software platforms that have a high adoption rate and are easy-to-use. 

In order for your digital transformation to succeed, you need to manage change within your organisation and avoid biting off more than you can chew. 

5 Affordable Technologies for Your Small to Medium Enterprise

Therefore, if you are new to the world of digital transformation, we suggest that you only really need a few technologies to kickstart your journey. 

Sign up for…:

  1. Microsoft 365, granting you access to cloud storage.
  2. HubSpot, to track your marketing and sales efforts.
  3. VoIP, allowing you to accept calls through the internet.
  4. Xero, to better manage your finances. 
  5. Antivirus, to make your online operations safer.

As this will reduce your workload while also not overwhelming your staff. Plus, these services are all subscription-based so you can spread your costs over the year. 

What’s not to love?
For more support with your digital transformation, speak to Keytech. We’re an IT provider in Leeds who offer a range of services that can save SMEs time and money. Book a discovery call or ring 0113 531 5400 to see how we can unlock your potential, together.

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