Why Start-Ups Need to Invest in Information Technology

Product Development. Customer Profiling. Market Launch. Advertising.

These are the four main focuses for any start-up as they desperately try to innovate ways to enter their sector with a bang. From upscaling their USP to guaranteeing high-level customer service, establishing a company can be expensive… especially if you’re a one-man-band on a budget. 

It’s tempting to look at areas where you can cut costs (like doing your accounting yourself), but if you don’t invest in your technology capabilities from the very beginning – you’ll be shooting yourself in the foot.


Reason 1: Reputation

The majority of your customer and stakeholder interactions will take place online, and slow-loading PCs combined with unreliable internet will result in dropped meetings, lost sales, and a reputation of inconsistency.

Think about it this way: imagine you decide to try a substitute product of a good you’ve used for years. You head to the website, and it’s down. Any expectation of them being able to provide on their promise of high-quality services is immediately dropped. All trust is lost.

As a new business, your reputation will be everything. One customer can turn into thousands (if they like you enough to refer you).

Reason 2: Cost-Saving

A quick trip to the local hardware store for a computer fix doesn’t seem like a massive inconvenience in the grand scheme of things, but repeated maintenance for your old laptop will soon add up. 

The money you spend on purchasing a new PC will save you expensive, unexpected, costs in the future.

Reason 3: Data Management

New technologies (including software) are increasingly becoming more focused on adhering to strict data regulations, and one of your top priorities as a business owner needs to be ensuring the safety and security of your customers.

Purchasing a simple anti-virus through a recognized IT support company like Keytech will keep you in line with governmental rules, and allow you to rest assured knowing you can receive expert advice in the event of emergencies.

Reason 4: Time Saving

Technology in 2022 almost has no limits – and if you want to make the most of your time, it can help. Here’s how:


Suitable computers for a business owner will be fast loading with high processing speeds, allowing you to manage multiple applications at once. This will enable you to flick through tabs at ease, and use various software to aid your day-to-day to-do list.


CRM systems are famous for handling finicky admin tasks such as invoicing and auto email replies, giving you more time to tackle what matters: delivering an excellent product or service. 

Investing in technology from the start of your launch will set the precedence for the rest of your business life as a digital-savvy company owner who recognises the value of your human resources (including yourself!). 

You’ll be able to take advantage of all the benefits technology upgrades offer as you begin to scale and grow.

If you require help picking out the perfect device for you as a new start-up, we offer hardware purchasing as a service. Book a discovery call or ring 0113 531 5400 to see how we can unlock your company’s potential, together. 

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We are here to answer your questions and provide advice that will help you understand your systems better. We add the personal touch to technology by making sure one of our team always picks up the phone, rather than an automated message as your first greeting. We always respond quickly to first contact emails which, for you, gives reassurance we will act quickly to resolve any issues and get you back on track.

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